Does social media marketing work? You bet it does. Frequently, I’m pummeled with questions about how to measure & monetize social media. Not just by my clients, but by other marketing professionals that haven’t shifted to include this new aspect into their planning. Google Analytics will clearly monitor your SEO efforts, and Radian6 will do [...]
Archive for the ‘social media’ Category
Social Media – WHY IT WORKS
Monday, Jul 13th, 2009 by maureen | 5 Comments
Filed under: Design, facebook, social media, Twitter | Tags: how social media works, social media, why social media works
Filed under: Design, facebook, social media, Twitter | Tags: how social media works, social media, why social media works
Evian’s Roller Skating Babies: A Viral Sensation
Thursday, Jul 9th, 2009 by maureen | 0 Comments
Filed under: Design, social media | Tags: Babies on Skates, creepy roller skating babies, evian, Evian Babies on Skates, roller skating babies
Filed under: Design, social media | Tags: Babies on Skates, creepy roller skating babies, evian, Evian Babies on Skates, roller skating babies
Designers know there are 3 things that get people’s attention: Babies Pets Sex If you didn’t already know this, try it out on your next ad banner. Evian knows this, and proved it true with their cool/creepy/ roller skating baby video. The YouTube sensation has gone viral and is closing in at a cool 3.8 [...]
Now You Can “Super Poke” on Twitter
Monday, Jun 29th, 2009 by maureen | 4 Comments
Filed under: social media, Twitter | Tags: superpoke twitter, twitter super poke, twitter superpoke
Filed under: social media, Twitter | Tags: superpoke twitter, twitter super poke, twitter superpoke
As Twitter and Facebook continue to duke it out for the social media empire crown, it seems the boundary lines continue to blur. Facebook fans have Mafia Wars, Twitter now has 140 Mafia. Twitter has micro-blogged updates, Facebook added it. One of the original Facebook apps, that just about everyone has installed is the “Super-Poke”… [...]
JibJab’s Latest Video Spoof: “Obama Saves the Day” premieres at the White House & Facebook
Friday, Jun 19th, 2009 by maureen | 0 Comments
Filed under: facebook, social media | Tags: JibJab, Obama Saves the Day Video, Obama Spoof, Obama Superman video
Filed under: facebook, social media | Tags: JibJab, Obama Saves the Day Video, Obama Spoof, Obama Superman video
Here is the latest video from the the very creative peeps at JibJab Media, whose online political satires were among the first viral ones on the Web. Launching tonight for Obama, and then on Facebook it’s a great example of social media viral promotion. If you didn’t catch it tonight while at the White House, you [...]
WordPress 2.8 Released
Friday, Jun 12th, 2009 by admin | 0 Comments
Filed under: Design, social media | Tags: wordpress, wordpress 2.8 features, wordpress 2.8 highlights, wordpress 2.8 released, wordpress 2.8 video
Filed under: Design, social media | Tags: wordpress, wordpress 2.8 features, wordpress 2.8 highlights, wordpress 2.8 released, wordpress 2.8 video
WordPress – the bloggers dream tool newly upgraded with version 2.8. This latest version “Baker” has been named for noted trumpeter and vocalist Chet Baker. (note the musical introduction in the video) [wpvideo Pu3T4X8l] At first glance, it looks a lot like 2.7, but there are a lot of cool upgrades. Highlights include: New drag-and-drop widgets admin [...]
Tiger Woods – EA Sport’s Viral Video
Friday, Jun 5th, 2009 by maureen | 1 Comments
Filed under: Design, social media | Tags: jesus shot, tiger walks on water, tiger woods
Filed under: Design, social media | Tags: jesus shot, tiger walks on water, tiger woods
I am a huge Tiger Woods Golf player – and have indeed taken water shots. I love this sequence, where a user video tapes the shot – referring to it as the “Jesus Shot” thinking it’s a glitch…. and then EA Sports posts a reply video, which went viral. I won’t spoil the fun, you [...]
Conan O’Brien Tweets
Wednesday, Jun 3rd, 2009 by maureen | 0 Comments
Filed under: social media, Twitter | Tags: Conan Twitter, tonight show, Twitter spoof
Filed under: social media, Twitter | Tags: Conan Twitter, tonight show, Twitter spoof
Last night’s Conan spoof on Twitter was pretty funny. With Oprah, Gail & Ellen all adding this to their talk shows, it’s only appropriate that Conan did a skit on it. It’s nice to see him tapping into a younger crowd than Leno. It’s a good spoof. Watch for: Twitter Tracker Sweet Tweets Tweet of [...]
Brand Evolution
Monday, Jun 1st, 2009 by maureen | 2 Comments
Filed under: Design, social media | Tags: brand evolution, logo development, logo evolution, logo revamps, logos change
Filed under: Design, social media | Tags: brand evolution, logo development, logo evolution, logo revamps, logos change
A companies brand is a combination of their outward identity (their logo & collateral), their messaging, and their overall users’ experience. The brand is communicated through all mediums to create a unified message and convey their corporate differentiator through public perception. A corporate logo is arguably the most visible and influential of these vehicles. Smart [...]
San Francisco Giants Connect With Their Fans
Tuesday, May 26th, 2009 by maureen | 3 Comments
Filed under: Design, Money Honey, social media | Tags: ballpark wifi connect, Design, social media, user experience
Filed under: Design, Money Honey, social media | Tags: ballpark wifi connect, Design, social media, user experience
More than another “hot-spot”, connecting with 41,000 users has never been easier. Connecting with your end user and ensuring an excellent experience has never been more important. People are spending less, and keeping a keen eye on all purchases. Creating the most robust and satisfying experience can be the difference between a happy user, and [...]
United Airlines Jumping on the Twitter Train
Monday, May 25th, 2009 by maureen | 0 Comments
Filed under: social media, Twitter | Tags: Twares, Twitter, Twitter Branding, United Airlines Twitter Discounts
Filed under: social media, Twitter | Tags: Twares, Twitter, Twitter Branding, United Airlines Twitter Discounts
Twares: United Airlines’ Special Offer Fares to Twitter Followers Like many other types of brands, airlines have embraced Twitter as a medium for communicating with customers. One of them – JetBlue – is actually one of Twitter’s most popular users. Now, United Airlines is getting in on the action, offering what they call “Twares,” which, you guessed it, are special [...]