Designers know there are 3 things that get people’s attention:
- Babies
- Pets
- Sex
If you didn’t already know this, try it out on your next ad banner. Evian knows this, and proved it true with their cool/creepy/ roller skating baby video. The YouTube sensation has gone viral and is closing in at a cool 3.8 million views in one week.
The ad features babies skating, doing jumps, and dancing about on pavement. It’s brilliantly executed. The goal? To show people how Evian affects the body & keeps it youthful.
The Daily News reportes that Evian’s worldwide brand director told the Telegraph that the commercials were meant to sell consumers “a dream.”
“Consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign,” Michael Aidan, Evian’s worldwide brand director, told the paper.
The commercial closes with the Evian logo and the tagline “Live Young.”
Don’t miss the making of the video here:
