A companies brand is a combination of their outward identity (their logo & collateral), their messaging, and their overall users’ experience. The brand is communicated through all mediums to create a unified message and convey their corporate differentiator through public perception.
A corporate logo is arguably the most visible and influential of these vehicles. Smart companies are constantly changing and modernize their image, and re-establishing their message to match their services.
Here is an interesting array of popular brands, and their evolutions.
[...] in the process, they tweak their logos. There’s a fascinating look at well-known brands here. So [...]
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